If your business has an online presence, there are thousand of people who just want to find it (and they don’t even know you exist). Obviously, you want them to find you before they find your competitors. Obviously, you need to be “cool” with Google, Yahoo, Live Search, and other search engines because they DELIVER search results. Obviously, you want tons of traffic but without spending tons of money.  SEO or Search Engine Optimization is exactly what you are looking for!

What you are losing without SEO

How you website is written. This is the content of your website: the coding, the text, the pictures, the videos, etc.

How people search online. People use keyword phrases to search for what they need: one word, several words, whole sentences.

Without SEO, you just care about your website without any consideration for the way search engines display search results and the way people search online. Your are losing free traffic and under utilize your website.

What does SEO do?

SEO is the set of optimization tactics to drive traffic to your website by understanding how search engines ranks and display results and how people search online.

How search engines ranks and display results. The ultimate goal for every search engine is to display relevant results. “The perfect search engine,” says Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” When you know the rules of the game, you can improve your play.

How people search. The content of your website matches what people are looking for.

SEO in the big picture

How important is SEO?

If you have a website, you owe to know the game of SEO and how it impacts on your bottom line: more traffic, more customers, more leads, more sales.

Now, you are ready to tell your marketing team, your online marketing consultant, or yourself the following:

I want [my website] to show on the FIRST page of [search engine] for the [keyword phrase] using SEO!

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