When I came home last night, there were two Yellow Pages phone books at my door. Like all the others, they ended up in the trash bin.

Who is using phone books nowadays? Not many for sure.

Yet, businesses are paying several millions of dollars to display their ads. Money is being wasted; trees are being wasted.

If At&t, Verizon, and YellowBook were to conduct ethical business, they could send a postcard instead of the phone books. The postcard would ask for the permission to send out the phones books. Suddenly, we are collectively saving trees.

Then, At&t, Verizon and YellowBook sales representatives would present to business owners the real number of persons willing to receive the phone books. Suddenly, money is not being wasted and the lies stop.

The ethical move is unlikely to happen… Well, the Yellow Pages phone books might just simply disappear.

[update]

[update]

I have been researching how I can opt out automatic deliveries of phone books:

• How to Stop Receiving Phone Books and Yellow Pages by leelefever. The comments are very interesting.
• Yellowpagesgoesgreen.org is “an organization working to educate consumers and promote the green movement to eliminate the unsolicited delivery of Yellow and White Pages books.” You can sign up to stop receiving the telephone directories.

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