Twitter started as “Twtter” as it was reported in Twitter Turns Three on TechCrunch.

By curiosity, I wanted to know the possible misspellings for the “hottest social media site.” For that I used Typo Generator created by Aaron Wall. The result: 166 popular misspelled words and here they are:

Skip letter

1. witter
2. titter
3. twtter
4. twiter
5. twiter
6. twittr
7. twitte

Double letters

8. ttwitter
9. twwitter
10. twiitter
11. twittter
12. twittter
13. twitteer
14. twitterr

Reverse letters

15. wtitter
16. tiwtter
17. twtiter
18. twitetr
19. twittre

Missed key

20. rwitter
21. 5witter
22. 6witter
23. ywitter
24. hwitter
25. gwitter
26. fwitter
27. tqitter
28. t2itter
29. t3itter
30. teitter
31. tditter
32. tsitter
33. taitter
34. twutter
35. tw8tter
36. tw9tter
37. twotter
38. twltter
39. twktter
40. twjtter
41. twirter
42. twi5ter
43. twi6ter
44. twiyter
45. twihter
46. twigter
47. twifter
48. twitrer
49. twit5er
50.twit6er
51. twityer
52. twither
53. twitger
54. twitfer
55. twittwr
56. twitt3r
57. twitt4r
58. twittrr
59. twittfr
60. twittdr
61. twittsr
62. twittee
63. twitte4
64. twitte5
65. twittet
66. twitteg
67. twittef
68. twitted

Inserted key

69. rtwitter
70. trwitter
71. 5twitter
72. t5witter
73. 6twitter
74. t6witter
75. ytwitter
76. tywitter
77. htwitter
78. thwitter
79. gtwitter
80. tgwitter
81. ftwitter
82. tfwitter
83. tqwitter
84. twqitter
85. t2witter
86. tw2itter
87. t3witter
88. tw3itter
89. tewitter
90. tweitter
91. tdwitter
92. twditter
93. tswitter
94. twsitter
95. tawitter
96. twaitter
97. twuitter
98. twiutter
99. tw8itter
100. twi8tter
101. tw9itter
102. twi9tter
103. twoitter
104. twiotter
105. twlitter
106. twiltter
107. twkitter
108. twiktter
109. twjitter
110. twijtter
111. twirtter
112. twitrter
113. twi5tter
114. twit5ter
115. twi6tter
116. twit6ter
117. twiytter
118. twityter
119. twihtter
120. twithter
121. twigtter
122. twitgter
123. twiftter
124. twitfter
125. twitrter
126. twittrer
127. twit5ter
128. twitt5er
129. twit6ter
130. twitt6er
131. twityter
132. twittyer
133. twithter
134. twitther
135. twitgter
136. twittger
137. twitfter
138. twittfer
139. twittwer
140. twittewr
141. twitt3er
142. twitte3r
143. twitt4er
144. twitte4r
145. twittrer
146. twitterr
147. twittfer
148. twittefr
149. twittder
150. twittedr
151. twittser
152. twittesr
153. twitteer
154. twittere
155. twitte4r
156. twitter4
157. twitte5r
158. twitter5
159. twittetr
160. twittert
161. twittegr
162. twitterg
163. twittefr
164. twitterf
165. twittedr
166. twitterd

Top volume of misspellings from Google keyword tool

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The American Marketing Association defines marketing research as “the function that links the consumer, customer, and public to the marketer through information.” Information is knowledge; and knowledge is power.

There are many ways to find information. I want to share three very powerful tools that give results in real time and best of all completely FREE.

Google Trends & Google Insight for Search

Google Trends displays on a graph over time the number of searches for one, two or more keywords. When you know the trend of searches on a particular term, you can have a clearer picture. Here is an example:

PPC vs. SEO vs. SMO

If you were in internet marketing, you might want to focus on providing search engine optimization (SEO) services instead of pay-per-click (PPC). Also, social media optimization (SMO) might represent a good business opportunity since this tactic appears to be relatively new to the public.

Google Insight for Search is the advanced version of Google Trends. You can compare search volume patterns across specific regions, categories, and time frames. Here is an example:

Myspace vs. Facebook

Where would your company rather be Myspace or Facebook?

Twitter Search

Twitter is obviously the hottest spot for social media in 2009. Twitter Search is a tool that allows you to see what people have been saying (or twittering) about a certain term. The term can be anything relevant to your research: your brand name, your competitor’s brand name, a trendy product, etc.

Twitter Search is not only a research tool, but also a communication tool. Once the results are displayed, you can pro-actively participate in a conversation.

Google Alerts

Google Alerts are updates directly to your email of the latest relevant Google results (web, news, blogs, etc.) based on your choice of query or topic. The best usages for marketing purpose are:

• industry updates
• competitor news
• brand monitoring

I have a Google alert set up for the terms “chom chom advertising.” Whenever a website mentions those words, Google Alerts will provide me the url of the source.

Google Trends, Twitter Search, and Google Alerts are simply great as a starting point for your marketing research. Should you base all your decisions based on the information provided? May be, may be not. It really depends on the complexity of the information you are looking for.

Are you using any of the tools? For what searches?

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