On Thursday, February 12, 2009, chom chom advertising appeared #9 on the first page of Google for the keyword phrase “chom chom” out of 440,000 results. Houra!

First milestone

Let’s consider this as a SEO milestone since the website launch on January 26, 2009. Eventually, one day, there might be other milestones for “advertising” or “advertising agency.”

Rome wasn’t build in one day.

Here are some concurring facts that explain the ranking:

• 10 pages
• 7 posts
• optimized title tags
• 70+ inbound links
• 2 submissions on digg.com

To be continued…

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What you are losing without SEO

How you website is written. This is the content of your website: the coding, the text, the pictures, the videos, etc.

How people search online. People use keyword phrases to search for what they need: one word, several words, whole sentences.

Without SEO, you just care about your website without any consideration for the way search engines display search results and the way people search online. Your are losing free traffic and under utilize your website.

What does SEO do?

SEO is the set of optimization tactics to drive traffic to your website by understanding how search engines ranks and display results and how people search online.

How search engines ranks and display results. The ultimate goal for every search engine is to display relevant results. “The perfect search engine,” says Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” When you know the rules of the game, you can improve your play.

How people search. The content of your website matches what people are looking for.

SEO in the big picture

How important is SEO?

If you have a website, you owe to know the game of SEO and how it impacts on your bottom line: more traffic, more customers, more leads, more sales.

Now, you are ready to tell your marketing team, your online marketing consultant, or yourself the following:

I want [my website] to show on the FIRST page of [search engine] for the [keyword phrase] using SEO!

You might use chom chom advertising infographics under the Creative Commons License:

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Quick facts

Client: Bliss Studio designs and wholesale luxury accents such as decorative pillows, bed linens, iron beds, and accessories for interiors.

Date: 2008

Work: website development

Budget: less than $2000

Lead time: 30 days

Goals

1. Online presence to reach out national as well as international markets

2. Online catalog to  showcase products in a cost effective manner

3. Online ordering system to allow quick and accurate orders

Chom Chom’s approach

The client wanted a world class platform within a tight budget and lead time. Chom Chom utilized the client’s in-house design capabilities for the website layouts. To achieve both usability and aesthetics, we adopted a simple and clean design. Because Bliss Studio products are unique and beautifully designed, we made the website layout very subtle. To match the budget requirements, the website development was outsourced with a company from India .

Results

Bliss Studio and their clients are very pleased with the website. Within 12 months, Bliss Studio has over 900 registered trade professionals. The company no longer needs print catalogs and receives orders via email.

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Monday, January 26, 2009 marks the Chinese new year under the sign of the cow or ox. This is also the official birth date of chom chom advertising website.

The ox is know for its endurance and effort working in the fields. For chom chom advertising, the first steps will be the most challenging. Good thing for us, the year of the cow has 13 months… enough to achieve great things.

Under the new year, we wish you prosperity, luck, and happiness.

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