Taglines are probably the second most noticeable element of a business identity. With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy.
If like chom chom advertising, you are looking for a tagline for your business, here are some of the most famous punch lines. The list is an update from Eric Swartz 2005 list at Tagline Guru.
- 3M Innovation
- 7-Up The uncola
- Acura The road will never be the same
- Adobe Better by Adobe
- Aflac Ask about it at work
- AIG We know money
- Ajax Stronger than dirt
- Alka-Seltzer I can’t believe I ate the whole thing
- Alka-Seltzer Mama mia, thatsa spicy meatball
- Allegra The relief goes on
- Allstate Are you in good hands?
- Allstate Insurance You’re in good hands with Allstate
- Alpo Dog Food Doesn’t your dog deserve Alpo?
- Ambien Works like a dream
- American Airlines Something special in the air
- American Dairy Association Behold the power of cheese
- American Express Don’t leave home without it
- American Express Do more
- American Express My life. My card
- American Express Don’t leave home without it
- Anacin For fast, fast, fast relief
- APC Legendary reliability
- Apple Think different
- Apple The power to be your best
- Apple Think outside the box
- AT&T Reach out and touch someone
- AT&T The world’s networking company
- Audi Never follow
- Avis We try harder
- Bank of America Higher standards
- Bank of America Bank of Opportunity
- Barack Obama Change we need
- Bartles & Jaymes Thank you for your support
- Bayer Aspirin Bayer works wonders
- Bic Flick my Bic
- Bissell We mean clean
- Bissell Life’s messy Clean it up!
- BMW Sheer driving pleasure
- BMW The ultimate driving machine
- BOSE Better sound through research
- Bounty The quicker picker-upper
- Braniff Airlines When you’ve got it, flaunt it
- Brim Decaffeinated Coffee Fill it to the rim with Brim
- Bristol-Myers Squibb Co Hope, triumph, and the miracle of medicine
- British Airways The way to fly
- British Airways The world’s favorite airline
- British Rail We’re getting there
- Budweiser Wassup?!
- Budweiser The king of beers
- Burger King It just tastes better
- Burger King Have it your way
- Cadillac Break through
- Calgon Toiletries Calgon, take me away
- California Almond Growers A can a week, that’s all we ask
- California Milk Processor Board Got milk?
- Calvin Klein Between love and madness lies obsession
- Calvin Klein Jeans Nothing comes between me and my Calvins
- Camel I’d walk a mile for a camel
- CameraWorld For negative people
- Capital One What’s in your wallet?
- Cascade For virtually spotless dishes
- Charmin Please don’t squeeze the Charmin
- Cheese Council Anyway you please it, cheese it
- Cheez-It Get your own box
- Chesterfield Cigarettes A silly millimeter longer
- ChevronTexaco Turning partnership into energy
- Chevy Trucks Like a rock
- Chevy’s Fresh Mex
- Chiffon Margarine It’s not nice to fool Mother Nature
- Chrysler Inspiration comes standard
- Cialis Will you be ready?
- Cisco Systems Empowering the Internet generation
- Citi Live richly
- Citi City never sleeps
- Citgo There at every turn
- Clairol If I’ve only one life, let me live it as a blonde
- Clairol Does she or doesn’t she?
- ClubMed The antidote for civilization
- CNET The source for computing and technology
- CNN The most trusted name in news
- Coca-Cola Coca-Cola refreshes you best
- Coca-Cola The pause that refreshes
- Coca-Cola Have a coke and smile
- Coors The silver bullet
- Cotton Incorporated Cotton The fabric of our lives
- Coty Perfume If you want to capture someone’s attention, whisper
- Covergirl makeup Easy, breezy, beautiful Covergirl
- Crest Healthy, beautiful smiles for life
- Crest Look, Ma, no cavities!
- Crisco Vegetable Shortening Cooks who know trust Crisco
- Dannon Yogurt Love it for life
- DeBeers A diamond is forever
- Dell Computer Easy as Dell
- Delta Airlines You’ll love the way we fly
- Delta Airlines We love to fly and it shows
- Denny’s We’re cooking now
- DePuy Orthopedics Restoring the joy of motion
- DHL We move the world
- DHL Yellow. The new Brown
- DHL Competition. Bad for them. Great for you
- Dial Soap Aren’t you glad you use Dial? Don’t you wish everybody did?
- Disneyland The happiest place on earth
- Dunkin Donuts Time to make the doughnuts
- DuPont The miracles of science
- DuPont Better living through chemistry
- Dupont Better things for better living, through chemistry
- eBay The power of all of us
- eBay The world’s online marketplace
- EF Hutton When EF Hutton talks, people listen
- El Pollo Loco When you’re crazy for chicken
- Electrolux Nothing sucks like an Electrolux
- Energizer Batteries It keeps going, and going, and going
- Epiphany See your way forward
- Ernst & Young Quality in everything we do
- Esso (Exxon) Put a tiger in your tank
- Expediacom Don’t just travel Travel right
- Fancy Feast Good taste is easy to recognize
- FannieMae Our business is the American dream
- FedEx Relax, it’s FedEx
- FedEx The world on time
- FedEx When it absolutely, positively has to be there overnight
- Fedex Absolutely, positively overnight
- Fisher-Price Play. Laugh. Grow
- Florida Orange Juice Growers Association It’s not just for breakfast anymore
- Ford Bold Moves
- Ford Built for the road ahead
- Ford Drive one
- Ford Ford has a better idea
- Ford Quality is job one
- Foster’s Foster’s Australian for beer
- Fosters Fosters—Australian for beer
- Fox News Fair and balanced
- Friends of the Animals Extinct is forever
- FTD Say it with flowers
- General Electric We bring good things to life
- General Electric Imagination at work
- General Foods Celebrate the moments of your life
- Georgia Federal Two words to the wise
- Gerber Babies are our business
- Gerber Shouldn’t your baby be a Gerber baby?
- Geritol My wife, I think I’ll keep her
- Gillette Look sharp, feel sharp
- Gillette The best a man can get
- Gillette Dry idea Never let ‘em see you sweat
- GLAD Don’t get mad, Get GLAD
- Glaxo/Wellcome Disease has no greater enemy
- Goodyear The best tires in the world have Goodyear written all over them
- Grey Poupon Pardon me, do you have any Grey Poupon?
- Greyhound Leave the driving to us
- Guidant It’s a great time to be alive
- Haig Scotch Whiskey Don’t be vague, ask for Haig
- Hallmark When you care enough to send the very best
- Harley Davidson American by birth. Rebel by choice
- Hawaiian Punch Hey! How about a nice Hawaiian Punch?
- Hebrew National We answer to a higher authority
- Hertz Hertz puts you in the driver’s seat
- Hewlett Packard Invent
- HJ Heinz 57 varieties
- Holiday Inn Pleasing people the world over
- Honda The power of dreams
- Hooters Delightfully tacky, yet unrefined
- Hostess Cakes Where’s the cream filling?
- Huggies We’re behind you every step of the way
- IBM Solutions for a small planet
- Intel Intel Inside
- Irish Spring Soap Manly yes, but I like it, too
- Ivory Soap Pure clean, pure Ivory
- Ivory Soap 99.44% pure
- Jack in the Box Jack’s back!
- Jaguar Don’t dream it. Drive it
- Jaguar The art of performance
- Jell-O America’s most famous dessert
- John Deere Nothing runs like a Deere
- JPMorgan Chase Bank The right relationship is everything
- Juicy Juice 100 % juice for 100% kids
- Kaiser Permanente Thrive
- Karry-Lite Takes the ‘lug’ out of luggage
- Kay Jewelers Every kiss begins with Kay
- Kellogg’s Frosted Flakes They’re g-r-r-r-eat!
- Kellogg’s Smart Start Start aging smart
- Kellogg’s Rice Krispies Snap, Crackle, Pop
- Kentucky Fried Chicken Finger-lickin’ good!
- KFC Nobody does chicken like KFC
- Kix Cereal Kid tested Mother approved
- Kodak Share moments Share life
- KPMG It’s time for clarity
- L’Oréal Because I’m worth it
- Las Vegas Convention and Visitors Authority What happens here, stays here
- Lay’s Potato Chips Betcha can’t eat just one
- LendingTree When banks compete, you win
- Lexus The relentless pursuit of perfection
- Life Cereal Hey, Mikey he likes it!
- LifeCall I’ve fallen and I can’t get up
- Listerine Always a bridesmaid, but never a bride
- Lucent Technologies Creating value through true convergence
- Lucky Charms Magically delicious
- Lucky Strike Lucky Strike means fine tobacco
- M&Ms Melts in your mouth, not in your hands
- Marlboro Come to Marlboro Country
- MasterCard There are some things that money can’t buy. For everything else there’s MasterCard.
- Maxwell House Good to the last drop
- Maypo I want my Maypo
- Maytag Appliances Our repairmen are the loneliest guys in town
- Mazda Passion for the road
- McDonald’s Did somebody say McDonald’s?
- McDonald’s I’m lovin’ it
- McDonald’s We love to see you smile
- Memorex Is it live or is it Memorex?
- Meow Mix Tastes so good cats ask for it by name
- Merrill-Lynch Merrill-Lynch is bullish on America
- Metropolitan Home Mode for your abode
- MGM MGM means great movies
- Michelin Because so much is riding on your tires
- Michelob Ultra Lose the carbs. Not the taste
- Microsoft Your potential Our passion
- Microsoft Where do you want to go today?
- Milk Board It does a body good
- Miller Beer It’s Miller time!
- Miller High Life The champagne of bottled beer
- Miller Lite Everything you always wanted in a beer And less
- Miller Lite Tastes great, less filling
- Mitsubishi Motors Wake up and drive
- MorganStanley One client at a time
- Morton Salt When it rains, it pours
- Motrin Medicine with muscle
- Mountain Dew Do the Dew
- National Cattlemen’s Beef Beef It’s what’s for dinner
- National Crime Prevention Take a bite out of crime
- National Highway Traffic Safety Administration You could learn a lot from a dummy Buckle up!
- National Pork Board Pork. The other white meat
- NBC Must see TV
- Nestles Butterfinger Break out of the ordinary
- New York State Division of Tourism I love New York
- Nike Just do it
- Nikon At the heart of the image
- Nine Lives Cat Food Only fit for a king Nine Lives
- Nintendo Wii Wii would like to play
- Nissan Enjoy the ride
- Nissan Shift
- Nokia Connecting people
- Noxzema Take it all off
- NyQuil The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine
- Office Depot Taking care of business
- Old Spice The mark of a man
- Oldsmobile It’s not your father’s Oldsmobile anymore
- OneTouch Changes everything
- Oracle Software powers the Internet
- Ore-Ida Ore-Ida! It’s all-righta!
- Outback Steakhouse No rules Just right
- Pace Picante Sauce Grab the Southwest by the bottle
- Pacific Southwest Airlines Catch our smile
- Packard Ask the man who owns one
- Panasonic Slightly ahead of its time
- Parkay Margarine The flavor says butter
- Partnership for a Drug-Free America This is your brain. This is your brain on drugs
- Paul Masson We will sell no wine before its time
- Pepperidge Farm Pepperidge Farm remembers
- Pepsi Come alive! You’re in the Pepsi generation
- Pepsi The taste of a new generation
- Pepsi For those who think young
- Pepsi Pepsi-Cola hits the spot
- Pepsi The choice of a new generation
- Perdue Chicken It takes a tough man to make a tender chicken
- Petco Where the pets go
- Peugeot The best kept automotive secret in America
- Philip Morris Talk They’ll listen
- Planter’s Peanuts Famously fresh
- Playtex Cross-Your-Heart Bra Lifts and separates
- Polaroid The fun develops instantly
- Prudential Get a piece of the rock
- Quaker Oatmeal Something to smile about
- Quiznos M’m, m’m, m’m, m’m, m’mtoasty!
- Qwest Spirit of service
- Qwest Ride the light
- Radio Shack You’ve got questions, we’ve got answers
- RAID RAID kills bugs dead
- Redbull It gives you wings
- Remington I liked it so much I bought the company
- Ricoh How well do you share?
- Rolaids How do you spell relief? R-O-L-A-I-D-S
- Royal Caribbean Cruise Lines Get out there
- Safeway Ingredients for life
- Salesforcecom Experience success
- Sanka Sanka—everything you love about coffee
- Saturn A different kind of car company
- Schlitz The beer that made Milwaukee famous
- Schlotzky’s Deli Funny name. Serious sandwich
- Schweppes Schhh! You know who?
- Seagate We turn on ideas
- Secret Deodorant Strong enough for a man, but made for a woman
- Shake and Bake It’s Shake and Bake, and I helped
- Sherwin Williams Cover the earth
- Skoal Always there in a pinch
- Smith Barney We make the money the old-fashioned way—we earn it
- Smucker’s With a name like Smucker’s, it has to be good
- Snapple Made from the best stuff on Earth
- Southwest Airlines You are now free to move about the country
- SPRINT PCS Now, that’s better
- Sprite Obey your thirst
- Staples That was easy
- Starkist Tuna Sorry, Charlie Starkist wants tuna that tastes good, not tuna with good taste
- Subway Eat fresh
- Subway Five dollar foot long
- Sun Microsystems The network is the computer
- Sunkist Better snacking
- SuperSoil If it’s not SuperSoil, it’s just plain old dirt
- Sweet ‘N Low There’s no equal
- T Rowe Price Invest with confidence
- Taco Bell Think outside the bun
- Taco Bell Head for the border
- Taco Bell You quiero Taco Bell
- Tareyton Cigarettes I’d rather fight than switch
- Target Expect more. Pay less
- TAZO TAZO. The reincarnation of tea
- Tempur-Pedic Welcome to bed
- The Economist Free enterprise with every issue
- The New York Times All the news that’s fit to print
- The Sharper Image For the person who has everything, we have everything else
- The Virginia Tourism Commission Virginia is for lovers
- Tide If it’s gotta be clean, it’s gotta be Tide
- Timex Takes a licking and keeps on ticking
- Toshiba Choose freedom
- Toyota Get the feeling
- Trix Cereal Silly rabbit, trix are for kids
- Tyco A vital part of your world
- Tylenol It’s hospital recommended
- Unisys Imagine it Done
- United Airlines Time to fly
- United Airlines Fly the friendly skies
- United Negro College Fund The mind is a terrible thing to waste
- Unocal The spirit of 76’
- UPS What can Brown do for you?
- US Army Some of our best men are women
- US Army There’s strong. And then, there’s Army strong.
- US Dept of Transportation Friends don’t let friends drive drunk
- US Forest Service Only you can prevent forest fires
- US Forest Service Give a hoot, don’t pollute
- US Marines The few, the proud, the Marines
- US Marines We’re looking for a few good men
- US Navy It’s not a job. It’s an adventure
- US Peace Corps The toughest job you’ll ever love
- US Postal Service We deliver for you
- V-8 I coulda had a V-8!
- Verizon Wireless We never stop working for you
- Verizon Wireless Can you hear me now? …Good
- Victor Talking Machine Co His master’s voice
- Virginia Slims Cigarettes You’ve come a long way, baby
- VISA It’s everywhere you want to be
- Visine Visine gets the red out
- Volkswagen Think small
- Volkswagen Drivers wanted
- Volvo For life
- Walmart Save money. Live better
- Wal-Mart Always low prices
- Wells Fargo The next stage
- Wendy’s Where’s the beef?
- Western Airlines Western Airlines the only way to fly
- Wheaties The breakfast of champions
- Wisk Laundry Detergent Ring around the collar
- World Wildlife Fund For a living planet
- Xerox We’re moving beyond documents
- Yahoo! Personals Believe
- Yellow Pages Let your fingers do the walking
- ZDNet Where technology means business
- Zenith The quality goes in before the name goes on
My top favorites are:
- BMW The Ultimate Driving Machine
- California Milk Processor Board Got milk?
- MasterCard There are some things that money can’t buy. For everything else there’s MasterCard.
Many taglines are not current. I will update the list as it goes… with your help.
What is your favorite tagline? Do you have one to add to the list?
<3
This post is tagged brand identity, taglines
Email Updates
Vinh,
This is a great collection! Thanks for collecting these!
Havana
I’ll be updating this list. Check back often!
Thankzz luv u guyzz..!!
If u have some new and exiting tag lines for a animation production house then rply me plz……at satokiyadeepak@yahoo.com……………….
Welcome to human network–cisco
wonderfull collection thanks
great collection!!
keep it up!
Great Collection, Great effort.
Thank You So Much.
America Runs On Dunkin’
[...] And if you just need a little inspiration for coming up with a great tagline for your business, check out this round-up of the 360 Most Famous Business Taglines. [...]
A Mind is a Terrible Thing to Waste® — UNCF -The United Negro College Fund
fantastic collection………….
i am looking for business name and i can found it pls which website should i attend to in Google so that i can get the business name thank you
[...] 360+ Most Famous Business Taglines Ever [...]
Great! At last i’ve got some ideas how to create my own taglines… Thanks
thanks for this…… great
really enjoyed reading your blog, think im gonna bookmark it defenitly worth reading
[...] Business Taglines Posted on October 6, 2010 by Blue Sky Marketing Michelle 360+ Most Famous Business Taglines Ever [...]
[...] Most Famous One Liners/ Taglines Ever [...]
Nice collection
add
Accenture-High performance delivered
THANK U FOR THIS VALUABLE INFORMATION
Great work. Very helpful, knowledgeable and interesting.
great collection!
your search ends here
look is the index of mind .. and mind is d index of love
poor info.
luvly collection
heyyy..im in need of a good slogan on a textile shop ..related to fashionnn
the soon the better
waitin…
The Independent- it is. Are You?
tanks 4 collecting,it is very 2 me
My ones:
INTEL: Sponsors of Tomorrow
XELIBRI: That’s so Tomorrow
What about : We build excitement. Pontiac
good site
bt need more publishment…………….
thnx
Hey this is very nice collection, where did u find these many companies tag line from?
You get rich by going on your site, it is truly a great collection
HI
Vinh,
Great collection very informative , your effort appreciable.
Can you do me a favour !
HELP ME TO FIND THESE TAGS????
1. HIGH PERFORMANCE DELIVERED
2. LIKE NO OTHER
3. PURE FOR SURE
4.HUM HAI NA
5.PRIDE OF STEEL
6. NEXT IS WHAT
7.APPLYING THOUGHT
8.TOUCH THE PERFECTION
9.IS SE SASTA AUR KAHI NAHI MILEGA
10. MERUGYNA SAMAJAM KOSAM ( TELUGU )
Thanks
Very good collection
Good job. Useful for my Communication class. Thank you.
great reference! Thanks to the author! ☺☻☺
Pest End We Make Ants Say Uncle
great list
thank you
Joe
I need a tagline any suggestions for a grounds maintenance and landscaping firm?
An excellent collection try to add more taglines…
These is very huge collection.. Try to add some famous persons taglinds like ambani, tata, birla.
al r fuckers here . . . .
Thanks…..it was indeed helpful as there are some advertising companies that are not in my country. It helped me alot….
Heineken - Serving the planet
it is a good list about tagline ..useful for my quizz ..good job .
thank you……
hey ,
really this is a very nice &challenging tough job it’s a good work , it will helpful to many people
I’ve read the whole collection…what can I say…they’ve told everything.
Just keep going on this…’coz it’s indeed very helpful.
very good collection its really help us thanks to author
hai………… your doing good job